Our Story

Yes, we really are brothers

(we get asked that a lot) Founded in 2015 by Devon & Adam Bate, SEO Brothers is a collaborative and fully remote team of talented white-label SEO professionals serving the digital agency community. Our mission is simple: growth through exceptional service.

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The Brothers

Meet the Bates

Three brothers who turned their agency experience into the white-label SEO partner they always wished existed.

Devon Bate

Devon Bate

Founder & CEO

The visionary behind SEO Brothers. Devon cut his teeth as Lead SEO Specialist before channeling that hands-on expertise into building a company dedicated to helping agencies scale their organic offering.

Adam Bate

Adam Bate

Founder & COO

With 20+ years in online marketing and SEO, Adam is the operational backbone of SEO Brothers. He brings decades of real-world agency experience to every process, partnership, and campaign we deliver.

Peter Bate

Peter Bate

Director of Fulfillment

Peter ensures every campaign meets the high bar our agency partners expect. From strategy to execution, he oversees fulfillment so your clients get results they can see.

The Beginning

We didn't set out to build an SEO company.

We were running a digital agency — managing PPC, web design, and yes, SEO — when we hit the same wall every growing agency hits. Clients wanted more SEO. We needed to deliver. But hiring in-house was expensive, outsourcing was unreliable, and the "white-label" options out there felt like they were run by people who'd never actually sat across from a client.

So we built the service we wished existed. One that understands agency life — the pressure of client calls, the stakes of monthly reports, the need for a partner who performs like an extension of your team, not a faceless vendor.

2015

SEO Brothers Founded

Devon & Adam Bate launch SEO Brothers, building on years of firsthand agency experience to create the partner they wished they had.

2017

The Pivot

Began offering white-label SEO after other agencies kept asking how we ran our campaigns so effectively.

2020

Going All-In

Transitioned fully to white-label, investing in the processes, team, and technology to serve agencies at scale.

Now

100+ Agency Partners

A 40+ person fully remote team trusted by agencies across every vertical to deliver campaigns their clients love — all under their brand.

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What We Believe
Great agencies shouldn't have to choose between growing their SEO offering and maintaining the quality that built their reputation.
01

Your clients are your clients. We never contact them, compete with you, or undermine your relationships. Ever.

02

Transparency isn't a feature — it's the foundation. You see everything we do, in real time, with nothing hidden.

03

The best partnerships are built on results, not contracts. We earn your business every single month.

Our Values

The principles that
shape everything we do

Radical Transparency

No black-box tactics. No vague reports. You see exactly what we're doing, why we're doing it, and what results it's driving. Full access, always.

Agency-First

We built this for agencies because we were one. Every process, report, and deliverable is designed for your workflow.

Results Over Rhetoric

Rankings, traffic, conversions — the metrics that matter to your clients. No vanity metrics, no fluff.

Scale Without Sacrifice

Whether you have 5 SEO clients or 500, the quality stays the same. We grow with you, not against you.

Genuine Partnership

We don't do "set it and forget it." Your dedicated strategist knows your clients by name, joins your calls when needed, and celebrates your wins like they're our own — because they are.

The Team

The people powering your campaigns

Strategists, specialists, and managers who deliver results your clients love — all behind the scenes.

Tracy Milsom

Tracy Milsom

Account Manager

Sino Baduza

Sino Baduza

Partner Onboarding

Mike Eaton

Mike Eaton

Account Executive

Zach Ames

Zach Ames

Campaign Management

Kristen Hortalez

Kristen Hortalez

Content Creation

Ivana Djudic

Ivana Djudic

SEO Implementation

Milos Plavsic

Milos Plavsic

Campaign Onboarding

Maja Burzevska

Maja Burzevska

Analytics & Reporting

Sasa Ratkovic

Sasa Ratkovic

Lead Technical Specialist

Plus 30+ more SEO specialists, content writers, and strategists working behind the scenes.

Ready to see what a real
partnership looks like?

No contracts. No minimums. Just a conversation about how we can help your agency grow its SEO offering — profitably.

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No long-term contracts Free strategy session 100% white-label